The City is our Museum

A creative exploration of how we got here as a city and a community and where we are now.

Amsterdam, a world city? Yes, and yet also small and friendly, idiosyncratic City of Johan Crujillo Rembrandt, the Dutch East India Company. A trading city and capital city. A crossroads where residents and visitors from around the world meet. A 1000 year old city of waterways where spirit of enterprise, creativity, civic values, and freedom are what count.

Amsterdam DNA shows and tells the story based on these core values: burghers caring for the less fortunate, ships sailing from Asia to America, freedom of conscience, art in abundance. And yet also oppression, slavery, and war.

In the space of an hour, the Amsterdam DNA tour will give you an exciting overview of the history of Amsterdam. Based on the four core values of entrepreneurship, free thinking, citizenship and creativity, and divided into seven periods, you will learn all about this city’s fascinating story.

The Amsterdam DNA tour is available in Dutch, English, French, German, Chinese, Japanese, Russian, Portuguese, Spanish and Italian.

In under an hour, you will read about, hear about and experience what has made Amsterdam the city it is today. It is the ideal way to learn more about the city and its occupants.
Amsterdam DNA

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